COP28 Tree Of Life- Customized Database & AI
Agency/Client:
INVNT
Introduction
The "Tree of Life," celebrated by CNN Arabic and created by Alt Enter, Branch, and the INVNT Group, was a highlight at COP28 in Dubai from November 30 to December 12, 2023. Situated in Expo City's green zone, this installation encouraged visitors to engage, pledge, and share their commitments to sustainability. Leveraging AI-enhanced visuals and quick QR code scans, Branch developed a sophisticated database to store data and generate unique QR codes and AI images for users to download. This integration facilitated an immersive experience with a 2D web-based platform, enabling real-time access to AI-generated images tailored to user prompts, streamlining both interaction and accessibility.
Secure Data Repository for User Prompts and Dynamic Content Generation:
Branch engineered an optimized and secure data repository tailored for user prompts and dynamic content generation. This involved implementing advanced encryption protocols, efficient data indexing, and real-time synchronization. The result was a robust foundation ensuring seamless access, allowing for personalized user interactions, and enabling secure content generation within the application.
QR Code with Unique AI Image Generator:
The integration of a QR Code system with a distinctive AI image generator enhanced user engagement by dynamically crafting visually unique codes. Leveraging artificial intelligence, this system generated customized images, providing an innovative and memorable method for users to interact with the "Tree of Life" digital content.
Web-Based Platform for User Data Inputs and AI Image Downloads:
The web-based platform simplifies user data inputs, streamlining the process for AI image downloads. Branch created an intuitive and accessible interface, empowering users to efficiently contribute data and access generated images with convenience and ease.
Results and Impact
Branch's innovative technical integrations and secure data repository played a pivotal role in spearheading a groundbreaking sustainable innovation that captured global attention. This repository not only elevated the level of personalization but also enabled real-time access to dynamic content. Users were empowered to generate customized downloads, tailoring their experience based on individualized data inputs.
COP28 Tree Of Life- Customized Database & AI
Branch's tech innovations for COP28's 'Tree of Life' transformed sustainability pledges into shareable AI visuals and QR codes, personalizing global action.
Transforming Gov Games - Branch’s Innovative Hybrid Event Solution
For the 2024 Gov Games, Branch developed a hybrid event system that integrated real-time scoring and secure data flow, improving both participation and management.
War Room - Virtual Monitoring Portal
Branch developed a virtual portal that integrated real-time data from thousands of cameras across multiple regions, allowing stakeholders to remotely monitor construction progress and make data-driven decisions.
AI Film Festival Exstreams - Registration Portal
Branch shined at the AI Film Festival with a secure sign-up portal and a live Q&A moderation tool, transforming viewer interaction at Expo City.
World Tourism Day in the Metaverse
Branch engineered pivotal integrations for the Ministry of Tourism Saudi Arabia's metaverse event on World Tourism Day.
Expo City Website and CMS System
Branch developed Expo Dubai Group's web portal and CMS, streamlining ticket purchases and content management.
Sharjah Department of eGovernment (DOE) Open Day Metaverse - Customised CMS
Uniting over 700 global delegates, Branch and Eventify delivered a pioneering hybrid experience at the World Chambers Congress.
World Chambers Congress - Hybrid Event Platform
Branch engineered pivotal integrations for the Ministry of Tourism Saudi Arabia's metaverse event on World Tourism Day.
Worre Studios Online Events Web Studio
We developed a virtual event registration portal, accommodating over 60,000 attendees and enabling multi-language communications in over 50 languages for seamless global collaboration.