Futurific Institute
An NFC invitation per guest.
Tap the NFC card inside a physical invitation and a personalised RSVP microsite opens, one per guest.
Brand · Basel, Switzerland · Web Solutions Development
- Client
- Futurific Institute
- Product
- Web registration platform
- Industry
- Media and thought leadership
- Event
- 1 to 4 October 2026, Basel
The client
Branch built and deployed a personalised registration microsite from MCH’s design. Selected guests reach it through a unique link embedded in the NFC card inside the physical invitation. The experience is mobile-first and personal, with deliverability held across several countries.
Futurific Institute is a storytelling and media company building optimistic, future-oriented narratives. For an invitation-only event in Basel, Switzerland, it worked with MCH Global, the international experiential marketing agency delivering the strategy, creative and event implementation around it.
The challenge
For an ultra-high-net-worth guest list, MCH needed a private RSVP site that continued the physical NFC invitation rather than contradicting it. Each invitee had to be welcomed by name, confirm attendance in as few steps as the card implied, and be tracked far enough through the journey that the team could see who stopped and where.
What we built
Registration and RSVP microsite
One link per guest, opening on a personalised welcome with video, a question step and an RSVP that sends its own confirmation email. Built mobile-first, because the card is tapped with a phone.
Admin panel
A private operator panel linking each guest record to its invite link, with CSV import for guest details, per-guest invite status, the step each person reached, completion and RSVP outcome, so the team could chase the drop-offs rather than the whole list.
Inside the build
More work
Let's build something together.
Share what you have: a brief, an early concept, or a system you want to take further. We will tell you how we see it, what it would take, and where we can add the most value.
Start a Project